HOEDOWN

大塚食品 – マイサイズWeb CM

大塚食品「マイサイズ」のプロモーションコンテンツとWeb CMを制作。

一般的なチキンカレー(692kcal)と、マイサイズのバターチキンカレー(250kcal)を食べた場合のカロリー差は「442kcal」。映像は、そのカロリー差分(442kcal)を消費する大変さを伝えるべく、主演の竹脇まりな氏が様々なチート演出を使いカロリー消費していく姿を描いた本編と、マイサイズの30秒版CMの2本を制作。

本編ではゲームのようにカロリーをクリア(消費)していく竹脇氏の姿を、エンタメ性高く描いた。

Otsuka Foods produced promotional content and a web commercial for "My Size." The calorie difference between a typical chicken curry (692kcal) and My Size's butter chicken curry (250kcal) is "442kcal." The video aims to convey the effort required to burn off that calorie difference (442kcal) by depicting the lead, Marina Takewaki, using various cheat techniques to burn calories. Two versions were produced: the main video and a 30-second commercial for My Size. In the main video, Takewaki is portrayed in an entertaining manner as she "clears" (burns) calories like in a game.
Starring:Marina Takewaki
Ad Agency:Frontage

Director:Fujimaru Totsuka(EPOCH)
Assistant director:Sho Ishii(HOEDOWN)
Cinematographer:Koichi Takagi(HOEDOWN)
Assistant cameraman:Rikuo Ueno, Menu Ishihara, Sachi Shindo
Lighting Director:Ryo Takahashi
Light Assistnt:Yuki Ogawa, Tsukasa Hasegawa
Sound:Kiyomi Samukawa
Sound Assistant:Iida Hideto
Art set Designer:Miyuki Kikuchi (PickPic)
Prop Assistant: Tomoya Hatake
Food:Tomomi Tanaka(HOEDOWN)
Steal Camera:Shuhei Kishimoto
Production Manager:Sho Ishii, Daiju Yoshida(HOEDOWN)
Production Assistant:Ayumu Ohno, Aoi Shimada
Stylist:Takanori Kako
Hair & make up:Tomoyuki Tanaami
Offline / Color / Online editor:Kota Ishii(HOEDOWN)
Graphic Designer : Shunsuke Sugiyama
Motion Designer:Shinji Inamoto
Music producer:Seiya Suzuki(maxilla)
Mix Engineer:Samukawa Kiyomi
Producer:Naoaki Tsuda(HOEDOWN)